Brand DNA Research

体验设计项目前期,通过对于企业文化的探询以及对用户及竞品的研究 ...

城市是一本打开的书,从中可以看到它的抱负。文化空间则是一座城市充满无限蕴藉的留白,正是“空间”的设计使得建筑更有意义。在成都这个兼具商业感与人文精神的城市,以IFS国际金融中心地标所指引的城市新未来为参照,峻佳设计的新作言几又IFS旗舰店,用4000多平米的天地,以“未来”设计主题呼应品牌传达生活可能的精神,以“造梦空间”呼应城市新公共生活的可能。


Every city is an inviting book, waiting for you to discover and create its stories.Cultural centers are then the blank page between chapters, and ‘the space’ creates a point that triggers you to reflect. The same principal applies in building designs.The spirit of the city Chengdu is a mixture of economy and historical culture, and the landmark building IFS Centre sets the tone for the future development for the city. The new 4000 sqm Yan You Ji flagship store at IFS Centre communicates its brand philosophy through the “Dream Making Factory” for the modern generation created by KARV One.  


▼室内整体效果图


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于时间里,每个人都在走向未来的旅程中。从言几又的“诗巷”到“星空”,再到"造梦空间”,峻佳设计扮演的角色都是城市造梦者,致力于对全新空间体验的探索,尝试新的场景在商业空间运用的可能性。穿梭其中的人潮,将很难界定自己所处的是一处公共空间还是商业空间,这就是新文创空间的魅力所在。而创造这种魔法的,就是设计师。


Life is a one-way journey to the future.From “Poetic Lane” to “Starry Sky”, KARV One has created scenes for the city. With “Dream Making Factory”, KARV One the ‘dream maker’ intended to explore the possibility of a whole new concept that is unique and flexible yet at the same time still fits a commercial set up. The definition of a public space and a commercial space is artistically blurred out – it is between the two, but also much more than that.



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